T4 Experimental Typography | The End...

Looking back on the start of this project, as it now comes to a close, I am truly amazed at my progress as well as the different discoveries and directions I took. Beginning with basic individual letterform design to ending with patterns, and vertical/horizontal flows that push legibility. The basic concept from the beginning was how to define type by pure visual form, focusing on abstraction. The question that I generated, which I felt raised the most interests, was how this idea can be applied in a way that letterforms are defined by their surrounding negative space. Along the way, however, my question began to turn in to multiple questions with many different directions. This really demonstrates the depth of my initial question and the numerous forms it can take. From negative space it evolved to:

How can line coutour be integrated into this study?

What are the effects that are successful and unsuccessful when chracter designs are applied to sets of words or phrases?

How does the shape defining the letter affect the look and feel or personality of the piece; rigid, angular, geometric versus organic, loose curves?

A strong horizontal flow is developed, can a vertical flow be established simultaneously?

What if this flow were established by pattern design?

How can one letter read as another through reflection; relating to patterns?

What if vertical flow can also be defined through definition and interaction through baselines of text?


Through out this entire process I found that most of my questions were evoked while writing and blogging about my discovers and experiences of what may or may not be working. It was also very beneficial to work with Tom and establishing out collaboration blog. Although I did not steel ideas from his thought process and production, his work did bring to life the formulaic aspect of some of my work, as well as, really pushing legibility, maybe even too far just to see what is there and what isn't. On another note, most of my actual discoveries were more easily and freely created in the analog realm working with foundation type and tracing paper; this gave me the chance to not let the digital restrictions limit my experimentation, here I could create as freely as possible. With this journey from all aspects, I have made some great growth as this whole idea of experimentation is rather new to me; uncharted territory, so I definitely built upon my knowledge of form as well as the interaction and intertwining ideas of type and image.

There is really an incredible amount that I will take away from this project, especially the notion that anything is possible and there are so many ways of doing it. I am sure if I were to keep going with this project that questions would continue to be raised and new avenues will be explored. I feel I have come out of this project with an entirely different perspective and appreciation for typography and its multiple dimensions.

A look at my final crit presented work:

 

  

  

  

  

 

Experimentation with Read + Pattern

So, I have made yet another great discovery within my experiments! As noted in my last post, I have thrown around the idea of creating patterns to demonstrate flow of the forms in both horizontal and vertical directions, and in that respect, I will be pushing the line between what is type and what is art. I started out working with words I have previously created and seeing what interactions they had reading left to right as well as top to bottom. They definitely created some very interesting forms, but I wanted to search with something that had a bit more meaning, something that would take a lot more to read in to. So I went back to the alphabet, and by happy accident, I reflected the type and discovered letters that read as different letters when they were reflected. My goal since then has been to create forms in the negative space that define 2 letters; one original and one reflected. From there I plan to moved towards their interaction in pattern work, the most difficult part is coming up with actual works on both sides of the reflection...For now I am just working with single letterforms and considering a series of pattern works. I would love to come up with a double meaning word or phrase but we will have to see if that comes to light before I run out of time. Enjoy!

 

  

  

  

working with repetition and reflections (above)

 

crazy! (above)

 

  

  

guess both letter for each and you get a gold star!!

Negative Space Typography Pattern?

Hmm...this could be really interesting, this just occurred to me in consideration with the questions I was asking on my post from last night. How can flow be creating both vertically and horizontally, and how does interaction occur line to line versus letter to letter??

Some examples working with the positive form:

 

Robert Ferrell 

I like the idea of working on horizontal lines with emphasis on vertical interaction, therefore, words, phrases, and letters will have to be carefully chosen...

 

A better idea of the horizontal/vertical emphasis

Joshua Blankenship

Interaction Continued

As mentioned in my previous post, I have moved towards exploring the relationship of letters in the context of words and phrases. I have taken my previous experiments of defining form with negative space and applied those to a study of how letters interact with each other. Based on what those forms created together, I made tweaks and discoveries of what did and didn't work; I also approached it from completely different angles.

There have been many elements that have come to light during this study and things seem to keep revealing as I push in different directions. For instance, as you will see in the work below, there is a dramatic difference in personality and appearance when working with geometric forms and hard angles versus more organic, curvilinear lines and shapes. It also seems that the more organic, curvilinear letterforms work much better and have more appeal that those of geometric shape. As before and here too I had a difficult time defining those purely geometric letters, and they proved to be even more difficult being at the start of a word or phrase. In regards to the more organic letterforms, they created a better flow in the piece and much like reading traditional type they guide the viewers eye from left to right through the word or phrase. I have had successful horizontal flow but once again working vertical has proven to be more difficult not only in definition but making it flow with the rest of the composition.


Throughout this process I have created foundation elements and have pushed them, maybe even too far, towards minimalism to make them as simplistic as possible and really pushing legibility (also shown below). Another highly noticed characteristic is the contrast in density in regard to the positive and negative forms. With this there is also somewhat of an illusion of off spacing that is created when letterforms are defined with less versus more. The exact opposite occurs when the letters are defined with more negative shapes as they appear heavier and much more bold. To add even more interest in the piece I have taken a couple approaches where I have broken the baseline, x-height, and vertical height of the ascenders. This give an interesting element and makes the discovery of the phrase and letters and bit more difficult because of the flourish the extended shapes give. In the first round of this idea, I worked strictly with letter contour and hard angles giving the finished piece a very rigid and geometric feel. This brought to light the personality and overall feel of the work as you will get an increasingly different feel when viewing a rigid, sharp composition versus a more round, organic piece. In terms of personality I have also learned after working strictly and breaking free from the foundation font I work with is that sticking to the foundation form give the composition a more composed, pre-determined feel with less personality.


My experimentation has come a long way but I feel there is much more to learn and many new areas to explore. One of interest, in contest with these exercises, is what effects will text breaking into several lines have? Could that solve the problem of vertical interaction? Could there be a vertical flow simultaneous with a horizontal one without creating too much definition and holding the minimalist approach?

 

  

organic/curvilinear VS. geometric/angular (above)

 

first development with an previous alphabetic experiment put into context (above)

 

an approach after analyzing the initial development (above)

 

working with unity between common forms in the letters and taking a stab at really pushing legibility

Exploring Interaction

So far through this experiment process I have been focusing on the development of negative space and how it can define a letter. However, my process has evolved from working with individual letters and the alphabet to seeing these forms in contexts. When making this move I was finally able to break free of the typeface(s) I have been using, staying close to the actual form of the foundation font limited my definition and interaction. After playing with the defined letterforms in the context of words and phrases I have discovered yet another realm; working with how the negative space from each letter interacts with one another. I have worked with this at a surface level working with the forms I have already developed, but from these I plan to explore the relationships even more. Here is a look at what I developed during class on Friday, creating letterforms and applying them to words and phrases.

 

Bauer Bodoni, working with counters and line contour, some work better than others, and like most of the other experiements, I have had struggles defining the more geometric letters such as 'l', 'j', and 'i'; however, this may easily be resolved when working with interaction in context.

 

Color coding to visually show relationships of form.

 

Working with a pre-defined shape and how it interacts with the knocked out letter.

 

Working a previous study in context.

 

  

  

  

Why I am using "hamburgefonts"

 

  

I plan on re-working some of my previous trials to see if any interaction surfaces.

Pushing Form

This week has definitely opened a lot of doors in consideration to my area of type experimentation, the critique held on Monday was very beneficial in that respect. The format of the crit was very effective as it was nice to be able to have comments in writing that you can keep with you, although some comments were great, others were not. But on the positive side, based on comments, I have a list of new paths to take for my experimentation, whether they will be successful or not no one knows but I am definitely going to find out.

I also created a banner for Designalogue, one using an alphabet exploration from Monday and one I took on more recently. Below is that exploration as well, it is a play off the first one, which I felt was pretty successful but decided to push it even more. Enjoy!

 

The shape forms in the red boxes are what I used for my most recent exploration. After analyzing this alphabet I decided that the two elements in red were most prevalent and decided make a big push of legibility and define the entire alphabet from these two elements. 

Just a look with the referential typeface behind it, give a good insight as to how things are beginning to come together.

 

And here is a look with only the forms showing, in doing so I decided to not limit the number or scale of each shape I used to create each letterform.

What does it say? Tried putting it in context, it is somewhat readable, could be pushed more in some cases and in others a bit more defined. Successful? "good design"

Designalogue Banners

 

 

MORE

This go round I really pushed myself to establish some sort of 'rule' for what I am doing and to ultimately define the negative space that creates the abstract letterforms. The individual images state what their 'rule' is and how I approached it, as well as, the typeface I was working from. In this round I was able to develop relationships between the forms that I created, hence the arrows.

 

  

Here I pushed the idea to words to see how they might interact with each other and how space can be defined with the forms that develop between the letters.

 

I attempted to work on the computer to develop this type of stuff and unfortunately lost some time in doing so. There is not near the freedom and ability to work quickly while manipulating forms, the only upside what the ability to scale and overlay more accurately.

Searching For Form; Initial Experimentaiton

 

  

With these first two explorations I did not have any really defined 'rules' as to how the forms were shaped. I find the more organic shapes are more interesting and the most minimalist approaches gained the most appeal ('a' and 'g' in the top image-- lower right).

More random exploring during class, starting to get a handle on how to define the rules. Most of these worked with letterform overlay to determine the definition.

 

  

More in class work dealing with the entire alphabet, the top set of letters are defined with geometric forms closing the negative space created by the letterform itself. The bottom set is an exploration of contour and looking at what could be the 'signature' lines of each letter.

A Look At My Inspiration

 

  

Andrew Byrom (above)

 

  

  

  

  

  

  

  

  

Philippe Apeloig  (above)

 

  

  

Struktur Design  (above)

 

  

Veer  (above)

 

  

Neville Brody (above)

 

Varoom Magazine  (above)

I especially enjoy the dimensionality that each of these pieces bring; they challenge the viewer and they question form. They hold a deeper meaning, pushing type to an abstract/artistic form, and they also create a unique experience.